Lupe

Escrito por Laura C. Astruc

OVERVIEW

Market Expansion Research

Lupe is a leading advertising agency in Paraguay, part of Grupo Texo and a representative of Dentsu Aegis Network. With over 20 years in the industry, it has evolved from a BTL agency to a full-service firm, focusing on innovation, creativity, and building emotionally engaging brands.

Marketing I Communication Agency I 2020 I Collab with Célula

 

PROJECTS DEVELOPED IN PARTNERSHIP WITH MEMORABLE

1. EXPANSION RESEARCH

Memorable conducted comprehensive market analysis for Lupe, focusing on how to expand the brand into new markets. The research aimed to uncover opportunities, identify potential challenges, and develop strategic recommendations to guide Lupe’s expansion efforts in a competitive landscape.

2. EXPANSION RECOMMENDATIONS

Based on research insights, developed tailored recommendations addressing the real needs of different customer segments—individual users and businesses—ensuring a targeted and sustainable expansion on the new markets.

 

THE IMPACT

Numbers that speak

  • NPS (NET PROMOTER SCORE)
    10

  • SATISFACTION RATING
    10

  • COMPANY OBJECTIVES ACHIEVED
    100%

  • REPEAT WILLINGNESS RATE
    100%

 

Words that count

“The research was impacable, we would love to repeat a projecy with Memorable and Celula.”
— Lupe Product Director
Laura C. Astruc
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